“Microsoft and OpenAI have partnered closely since 2019 to accelerate breakthroughs in AI. Brands such as Stitch Fix, Nestlé and Heinz have piloted DALL-E 2 for ad campaigns and other commercial use cases, while certain architectural firms have used DALL-E 2 and tools akin to it to conceptualize new buildings.
In September, OpenAI said that more than 1.5 million users were actively creating over 2 million images a day with DALL-E 2, including artists, creative directors and authors. With the advent of DALL-E 2 and open source alternatives like Stable Diffusion in recent years, AI image generators have exploded in popularity. During its Ignite conference this week, Microsoft announced that it’s integrating DALL-E 2 with the newly announced Microsoft Designer app and Image Creator tool in Bing and Microsoft Edge. Microsoft is making a major investment in DALL-E 2, OpenAI’s AI-powered system that generates images from text, by bringing it to first-party apps and services.
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